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Navigating the Commercial Real Estate Market

There are so many exciting applications for spatial computing and augmented reality-powered wayfinding. These technologies are revolutionizing one industry after another, everything from stadiums to museums to events to retail - and more. What all of these have in common is the fact that they are large spaces where people really benefit from the navigation and contextual information provided by ARway. Another industry that benefits from this technology is commercial real estate, and we’re going to drill down into this one in this post. But before we do, it makes sense to define spatial computing and wayfinding. Spatial computing brings together virtual reality (VR), augmented reality (AR), and mixed reality (MR) to enhance people’s experience of the real world. Spatial computing makes it possible to move through and interact with the digital and the physical world simultaneously. It’s an amazing technology that opens the door to new opportunities and experiences.

Wayfinding is one of the primary uses for spatial computing, and it is especially relevant for the commercial real estate market. People struggle with orienting themselves to a new space using a static 2D map. Wayfinding brings digital navigation into the real world, making it easy to present a space in an engaging and meaningful way.

For commercial real estate, these technologies literally put the power to explore a property into the hands (or cell phones) of prospective tenants and buyers. Spatial computing and AR wayfinding are broad terms, so let's explore a few more specific examples of how these technologies can enhance the commercial real estate experience.

  • Augmented Real Estate Showings - Agent-free showings allow potential buyers and tenants to tour a property independently. ARway’s accurate turn-by-turn navigation routes with customized wayfinding pathways gives more freedom and flexibility to buyers and tenants - and frees up time for agents. ARway allows you to put your property's best face forward and ensure prospective buyers or tenants will find themselves exactly where they need to be.

  • Property Details - To help buyers visualize a property and its amenities, ARway can show every aspect of a space in detail with AR annotations. People can simply tap on the annotation to see additional selling points about a particular object.

  • Augmented Staging - ARway can bring your property to life by appending interactive content to objects and areas in your space. This is a great way to give potential buyers and tenants the ability to envision how they might use a space. Whether it’s testing furniture layouts or experimenting with lighting fixtures, AR tools help facilitate critical design.

  • Advertising and Marketing in the Airspace - In a highly saturated, competitive market, brokerage agencies can use AR technology to advertise themselves in the property airspace with augmented brochures and banners.

These are just a few examples of how spatial computing and AR-powered wayfinding can benefit the post-construction commercial real estate market. The applications for engineers, architects, contractors and property owners in the pre-construction and construction stages are just as innovative. It’s a challenging time to be in the commercial real estate market, but ARway can give you a competitive edge. This post only scratches the surface when it comes to the impact of ARway on the commercial real estate industry. In future posts, we’ll share more details on how ARway and AR wayfinding can benefit engineers, contractors, and architects in the pre-construction phase and beyond. If you are ready to bring your properties to life in a powerful and engaging way, the time is right for ARway. Contact us here to learn how spatial computing can make a big difference for you.

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